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About Us

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Feature
Elliott Hill on Nike’s Next Great Chapter
No looking backward. The Nike team and its new President & CEO are harnessing the company’s magic to move it to a stronger future.
  • For The Win

    Monica McNutt Says We Haven’t Even Come Close to Peak Women’s Sports

    The acclaimed sports analyst calls the shots on the future of the game.

  • Black and white photo of Faith Kipyegon with a celebration smile and pointing a finger forward. She wears a patterned Nike running top, and there is a crowd behind her.
    For The Win

    How Faith Kipyegon Empowers Herself — and All Women Runners

    The middle-distance champion on her dominant career, the intersection of motherhood and running identity, and more.

  • Making It

    An Unforgettable Canvas: The Making of the Air Jordan XX Doernbecher Freestyle

    The Air Jordan XX receives a special treatment for the 20th anniversary of Doernbecher Freestyle, created by the legendary designer Mark Smith.

  • Fan 101

    The Instant Benefits to Being a Runner

    Nike running coach Dora Atim has six reasons for you to put on your shoes now.

  • Fan 101

    A Local’s Guide to Running Chicago

    Chicago’s running scene offers parks, paths and neighborhoods that beg to be explored on foot. We asked the Windrunners, a local run team, to highlight their seven must-see spots.

  • Feature

    A Chicago Run Team That Makes Everyone Want To Run

    Meet the Windrunners, the city's first all-women sub-elite racing team.

  • Front upper body view of Eliud Kipchoge smiling and wearing his Kenya track and field kit uniform.
    Fan 101

    Hear From Our Ultimate Wear-Tester on the New Zoom Fly 6

    How does Nike use athlete feedback? See and hear marathon GOAT Eliud Kipchoge’s line-by-line and word-for-word notes on your next best training shoe.

  • Photo Essay

    Behind the Scenes of Paige Bueckers' New York Fashion Week

    We give the UConn do-it-all guard an off-court assignment: Guest editing her whirlwind tour of NYFW.

  • Black and white full body portrait of Bebe Vio, holding one hand to her hip and using her other arm to touch her fencing foil tip to the ground. Bebe looks unsmiling directly at the camera, as she stands in her fencing suit, standing on two prosthetic legs.
    Feature

    Matching Bebe Vio to Her Ultimate Fencing Tool

    When a mysterious pain in the Italian fencer's arm was becoming unbearable, doctors told her she might need to stop competing altogether. That's when Nike stepped in to help.

  • Feature

    How a Marathon Can Turn a Life Around

    Former professional Esports gamer and Nike athlete Uzi challenged himself to run his first 26.2 — and changed his health and life in the process.

  • Feature

    Tatyana McFadden Is the Fastest Woman Alive — the Nike Sport Research Lab Wanted to Help Her Get Faster

    An upgrade to one key product could be the unlock for the legendary track and field athlete to achieve her highest potential.

  • Fully body portrait of Tatyana McFadden sitting in her wheelchair on a marble entryway with European buildings in the background. Tatyana wears a red blouse, white track pants, and Nike Pegasus EasyOn shoes. She smiles towards the camera.
    For The Win

    Born Tenacious: How Tatyana McFadden Became the Champion She Is Today

    The fastest woman in the world has always possessed steely resolve. Hear her describe it.